Monday, February 27th


9:00-16:00 hrs.

Registration. Palacio de Convenciones (Convention Center).

10:00-11:00 hrs.

Press Conference. Palacio de Convenciones (Convention Center).
(Only for registered Press, Guests and Habanosommelier Contest Jury members)

11:30-17:00 hrs

Internacional Habanosommelier Preliminary Contest. (Room 5)
(Only for Habanosommelier Contest Jury members; Distributors representing competitors and competitors staff)

14:00 hrs.

Opening of the Trade Fair.

19:00 hrs

Welcome Evening devoted to H. Upmann Gran Reserva 2011
Cocktail at Club Habana, Playa Municipality (With invitation only)

Tuesday, February 28th


07:00-17:00 hrs.

Visit to tobacco plantations in Vuelta Abajo, Pinar del Río (D.O.P.).

09:30-17:00 hrs.

Habanosommelier Preliminary Contest Follow-up. (Room 5)
(Only for Habanosommelier Contest Jury members; Distributors representing competitors and competitors staff)

Wednesday, March 1st


09:30-09:45 hrs.

Opening of the International Seminar. Palacio de Convenciones. (Room 4)
(Only with “Participantes” (Attendees) pass; registered Press and Guests)

09.45-10.30 hrs.

Master Lecture: “The Habanos and the Arts”, by Raúl Martell Álvarez, writer (Room 4)
(Only with “Participantes” (Attendees) pass)

10.30-11.00 hrs.

Coffee Break

11.00-12.15 hrs.

Master Class on rolling technique “Totalmente a mano” (Totally handmade). The making of a “parejo con cabeza tumbada”. Speaker: Arnaldo Ovalles, Tobacco Industry Expert. (Room 1)
(Only with “Participantes” (Attendees) pass; registered Press and Guests)

12.30-14:00 hrs.

Lunch at “El Bucán” restaurant.

14.15-15.00 hrs.

Master Lecture: “The Quai D’Orsay brand - then and now”. Speakers: Antoine Bathie, Director General of SEITA Cigars; Yves Belaubre, Habanos expert and writer and Carlos Ferrán, Habanos, S.A. (Room 4)
(Only with “Participantes” (Attendees) pass)

15.15-16.15 hrs.

Habanos Alliance – Brandy de Jerez (Room 1)
(Only with “Participantes” (Attendees) pass)

19.00 hrs.

Quai D’Orsay Night El Laguito Protocol Hall.

Thursday, March 2nd


09:00-12:00 hrs.

Visit to Habanos factories: La Corona and H. Upmann

12:30-14:30 hrs.

Lunch at “El Bucán” restaurant

14.45-15:45 hrs.

Habanos and Cuban Rum pairing. (Room 3) Speakers: Ing. César Augusto Martí; Ing. Julio Ayan; Ing. Jorge Cardoso. Havana Club International Experts
(Only with “Participantes” (Attendees) pass)

16:45-17:45 hrs.

Habanos Moments. (Different Halls)
Invitation required

Friday, March 3rd


09:00-10:30 hrs.

Closure of the Internacional Habanosommelier Contest.
Palacio de Convenciones. (room 1)
(Only with “Participantes” (Attendees) pass)

10:45-11:45 hrs.

Master Lecture: “The art of combination (the wrapper, the binder and the filler)”. Speakers: Experts from the Cuban Manufacturing Industry (Room 4)
(Only with “Participantes” (Attendees) pass)

11:45-12:15 hrs.

Coffee break

12:15-13:00 hrs.

Master Lecture: “Montecristo, lines for all tastes”. Speakers: Zoe Nocedo Primo, Director of the Cuban Tobacco Museum; Víctor Manuel Aguilera, Habanos, S.A. (Room 4)
(Only with “Participantes” (Attendees) pass)

13:00-14:00 hrs.

Closing of the Seminar and Trade Fair. Awarding Ceremony: Best stand by categories and Winner of the International Habanosommelier Contest (Room 4)
(Only with “Participantes” (Attendees) pass; registered Press and Guests)

14:00 hrs.

Farewel Lunch at “El Bucán” restaurant

19:00 hrs.

Gala Night dedicated to Montecristo and its new launches. Humidor Auction. PABEXPO. (Hall C)
(with invitation only)


Due to the actual capacity of the halls where the activities of participation will take place (pairings, cigar-rolling class, etc.), the access to these rooms will be limited and it will be possible by presentation of the corresponding ticket only..

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